Collectively the partnership
has brought together £100,000 to deliver a new marketing plan, which includes
utilising venues in Cardiff, as well as working alongside International
Convention Centre Wales to maximise the business potential in this market.
The Welsh Capital has already
established itself a world-class destination for sport and culture. The new
partnership will now look to exploit the opportunities further to create
Cardiff as a leading destination in the business events sector, working
alongside the Welsh Government's newly established Business Events team.
Cardiff has a variety of venues
for business events including Principality Stadium; Sofia Gardens; National
Museum of Wales; Welsh College of Music and Drama; Cardiff City Stadium;
Motorpoint Arena; Techniquest as well as the Wales Millennium Centre
The new partnership will be
chaired by Adrian Field, Executive Director for the Business Improvement
District - For Cardiff.
Adrian Field said "We're
confident that Cardiff has all the assets in place to become a real player in
the business events market. We've got some great venues, we have a vibrant city
centre, and we've got real enthusiasm from the sector to get behind this push.
"Added to that investment
in the METRO, electrification of the Great Western Mainline, the International
Convention Centre Wales and the proposed Indoor Arena means that the wider
city-region has the infrastructure to put on the biggest and the best business
events."
Key
industry facts:
·
The UK events business (total) is
worth £40 billion per annum
·
The UK business events share is
worth £24 billion per annum
·
Wales currently holds less than 2%
of this £24 billion share at 1.59%
·
A business delegate is worth at
least three (3) times the value of a leisure visitor
·
74% of business delegates return
to the conference destination as a leisure
visitor
·
Business events are incubators -
they work across industry, sectors, business, and academia
·
Business events are sector
showcases that use tourism infrastructures.