The convention, which is a joint collaboration
between the BBC, ITV, Channel 4, Channel 5 and Pact acts as a meeting place for
people working in creative media across the UK.
Cardiff and the two other shortlisted cities,
Bristol and Glasgow, are making their pitches to host next year's event during
the inaugural 2018 convention currently taking place in Leeds.
Cardiff Council Leader, Cllr Huw Thomas
said: "Cardiff's
creative sector forms a nationally significant hub. As well as being home to some
of the country's biggest broadcasters it also supports a strong independent
scene that draws on the highly skilled workforce supported by the city's
universities.
"In total the creative sector in Cardiff
employs 15,000 people and contributes over £1 billion to the economy. That's
clearly a success story, and one which plan to build on, for example by bidding
to be the new home of Channel 4.
"But what really sets Cardiff apart is the
unique collaborative spirit of the city's creative community. We want the Creative Cities
Convention to unleash that spirit and welcome our media colleagues from across
the UK to our progressive and diverse city so that we can share and listen to
their achievements whilst celebrating this new golden era for broadcasting and
production in Wales."
This year's convention, hosted by journalist
and broadcaster Kirsty Wark, features a range of top industry speakers and is
headlined by Channel 4 Chief Executive Alex Mahon, who will be talking about
the channel's plans to increase its contribution to the nations and regions
outside London.
The successful city will be announced in May.